Celebrities: BeyonceCategories: Hot TopicsTags: celebrity fragrances, Fierce, fragrance, Hot Topics, Sasha Fierce

Beyonce Sued By Abercrombie

Posted on September 16, 2009 - 9:14pm by tammy

Abercrombie & Fitch filed a federal lawsuit against Beyonce claiming that her upcoming product line called "Sasha Fierce", includes a fragrance which apparently is a knock-off of one of their own line of fragrances, named "Fierce." In the suit, Abercrombie claims that they sent Beyonce a cease and desist letter in 2008 when she started applying for a "Sasha Fierce" trademark. Beyonce apparently rejected the demand by saying the general public would have no problem distiguishing between the two companies products. A&F is suing Bey to try to get her to stop promoting under her "Sasha Fierce" name so consumers don't get confused and think that the two product lines are connected.

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shana said:
2 years ago (September 16, 2009 - 9:37pm) 0 Votes

beyonce needs to be sued...but i hate abercrombie and fitch

Michael DeZubiria said:
2 years ago (September 17, 2009 - 1:17am) 0 Votes

Hey you know what's funny about Abercrombie suing Beyonce about her new perfume? It's the second best way to guarantee that it will be a huge success (the #1 guarantee being a Federal ban). Even I want to try it now!

Alicia said:
2 years ago (September 17, 2009 - 7:03pm) 0 Votes

Abercrombie sucks anyways.
Seriously, Beyonce has pratically been trademarking Sasha Fierce (the name) since the CD came out. I've never heard of their fragrance anyway! How the hell am I supposed to think that Sasha Fierce and Fierce are connected? Just because Walmart and Kmart have "mart" in the name doesn't mean that I think they are somehow connected. It amuses me how these marketing execs think that consumers are a bunch of mindless zombies...ugh >.<