Beyonce's Empire Gets A Little Bigger With A New Fragrance
Posted on September 15, 2009 - 3:47pm by loretta
Beyonce has officially signed on with Coty Inc. to produce her own fragrance.
Coty Inc. has a long list of celebrity scents including, Halle Berry, Sarah Jessica Parker and Gwen Stefani.
Beyonce told
WWD,
For me, fragrance reflects a woman's attitude and unique sense of style. While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that's reflective of my inner power.
This will be Beyonce's first fragrance, but she is in no way new to the perfume business. She fronted Tommy Hilfiger's
True Star fragrance campaign in 2004 and Emporio Armani's
Diamonds in 2007.
Beyonce's fragrance should hit the shelves this spring.
