Emma Watson Launches Eco-Friendly Clothing Line

Posted on September 17, 2009 - 10:03pm by tammy The Guardian is reporting that Harry Potter's Emma Watson is the latest celebrity to create her own fashion line. She has teamed up with People Tree to create an eco-friendly collection for young adults. Emma is already linked with the British heritage brand Burberry, recently becoming the face of its autumn/winter advertising campaign. People Tree is aimed at bringing fair trade and organic fashion to the 16-24 age group. Emma has been tapped as the creative adviser of The People Tree collection, putting her own brand of style on each piece. "I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with," she said. "I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren't many options out there." The People Tree line, comprising 26 women's styles and 15 for men, plus a small accessories range, will enter stores in late February 2010. The collection, which includes knitwear, cotton T-shirts, jersey dresses, poplin skirts and shorts, is described by People Tree as "clean, sexy and easy to wear". I love that Emma is starting her own eco-friendly clothing line. She is a huge role model for so many teens, hopefully by doing this she will inspire them to go green!