Madonna and daughter Lourdes Leon (aka Lola) met up with Kelly Osbourne in New York City to launch the Fall 2011 Material Girl collection, and not only do we have some super cute behind the scenes photos, but we've also got your first look at one of Kelly's new print ads!
Osbourne was photographed in Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy and Chinatown, and it looks like the ladies had a blast shooting the campaign!
"We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the Fall 2011 collection," Madonna and Lola said in a statement. Kelly added, "I’m really enjoying being the face of Material Girl. I love being part of a brand for girls and having the opportunity to work with Lola who has an amazing fashion instinct. Added to that is the fact that Madonna has been a big influence on my style over the years."
The multimedia marketing campaign will debut in the September issues of fashion magazines such as People StyleWatch, Nylon, Seventeen, Teen Vogue and Cosmopolitan, along with online, outdoor and in-store signage.
Material Girl is available exclusively at Macy’s and macys.com.
How does Kelly's ad compare to Taylor Momsen's shots from last season?
Photos courtesy of Material Girl