Categories: Hot Topics, MoviesTags: Advertising, marketing, motion posters, The Hunger Games, white roses

Points for Creativity: Check Out Some of 'The Hunger Games' Movie's More Unusual Marketing Campaigns!

Posted on February 14, 2012 - 7:40am by Jess

The Hunger Games film sure doesn't need any more advertising. Unless you've been living in District 13 for the past several months, you are surely aware that the movie will be opening in theaters on March 23. You've probably even read the books. But that hasn't stopped the Hunger Games marketing team from thinking outside the box and bringing clever marketing ploys to the public at large.

White rose from President Snow on Valentine's Day to promote the Hunger Games movie

For Valentine's Day today, the film's marketing team sent out white roses to many members of the press. The attached card is from President Snow (played by Donald Sutherland in the film), the leader of Panem – the country where the story takes place. To the casual observer, the rose might just look like a thoughtful gift. But (and without giving too much away here) those of us who have read the books know that a white rose from President Snow is the absolute creepiest thing the marketing team could send out. I'm shuddering just thinking about it.

Besides the super-creepy white rose, the Hunger Games marketers recently released three new motion posters. But the interesting thing is, the posters do not feature any of the film's main characters, nor do they even mention the name of the movie! Instead, they advertise products that exist only in the Hunger Games universe, and feature three of the story's smaller characters. Head Gamemaker Seneca Crane (Wes Bentley) is featured in an ad for a facial hair trimmer, Hunger Games host and interviewer Caesar Fickerman (Stanley Tucci) is advertising whitening toothpaste, and Katniss' stylist Cinna (Lenny Kravitz) is selling liquid gold eyeliner.

Check out the motion posters below!