Rihanna's partying ways have finally caught up with her!

RiRi's contract with skin care line Nivea has reached its natural end, but their CEO Stefan Heidenreich has emphatically stated that she will NOT be their cover girl anytime soon. That's according to The Hollywood Reporter. Nivea markets themselves as a healthy and pure product while Rihanna, um, might be the antithesis of that these days.

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Not only is Stefan refusing to rehire Rihanna, he says the ads she shot last year should never have been aired! “I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability," he said.

Rihanna doesn't seem to care though. She posted a headshot of Stefan on Twitter, and the words: "No caption necessary." Someone else will pick Rihanna up for an endorsement deal in two seconds. And even if they don't, it's not exactly like she's strapped for cash these days.

What do you think of Nivea's decision to drop Rihanna?

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