Love her or hate her - Lana Del Rey sure knows how to make a statement with her style, with her lyrics, with her performances AND with her music videos!

For the video for new single Ride, Lana channels her inner prostitute, getting up close and personal with some much older men. The concept may be inspired but the video’s pretty uncomfortable – watch and see! Chelsea Briggs has your first look at the controversial video in today’s Hollywire Hot Minute!

Related Article: Hot Music: Lana Del Rey – ‘Summertime Sadness’

‘Ride’ is the lead single of Born to Die: The Paradise Edition, the upcoming re-release of Lana’s debut album. Lana debuted the video at a theater in Santa Monica earlier this week, where she signed autographs for fans and introduced the 10-minute video. The video begins and ends with a monologue and features Lana frolicking with a bunch of older bikers. In the video, Lana talks about her idea of freedom, saying

“We had nothing to lose, nothing to gain, nothing we desired anymore. Except to make our lives into a work of art. Live fast, die young, be wild, and have fun.”

The video was directed by Anthony Mandler – who partnered with Lana earlier this summer for her epic National Anthem video, playing both Marilyn Monroe and Jackie O opposite A$AP Rocky’s JFK. The re-release of Born to Die drops on November 13th!

So what do you think of ‘Ride’? Is the video too provocative or just Lana being Lana? Tell us your thoughts in the comments!