We’re sure many Beliebers have lost consciousness at the sight of His Royal Biebness, and now Justin Bieber is using his swoony charms to get you to shop at Macy’s this Black Friday. All it takes is a wink, a nod, and a smile, as he shows in his hilarious new Macy’s commercial.

Related Article: Justin and Selena Go On a Disaster Date!

In the clip, Macy’s shoppers can’t help but succumb to a sudden slumber when Justin works his natural charms. Though we can’t help but notice the curious lack of stampedes in the background ― this is supposed to be Black Friday, after all!

We wonder if the constant fainting is why Selena had to break up with him…

Has Justin convinced you to shop at Macy’s this Friday? Let us know what you think!