Does this make you want to scream? Shout? Let it all out?
Fresh off the release of his own album, #willpower, which saw a huge bevy of guest stars, the Black Eyed Pea will be overseeing Britney’s eighth studio album. "She really liked the way we worked because of my approach," will.i.am told Rolling Stone. "So they asked me to be involved in, not producing and writing every song, but to be an executive producer on the songs."
So… is this a good thing? Will.i.am and Britney first collaborated on “Big Fat Bass” from her 2011 LP Femme Fatale, which was arguably one of the least-loved tracks on that pop confection. Their more recent “Scream & Shout” is a listenable single and may be one of will.i.am’s better songs ― but few would claim it's amongst Britney’s best.
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Will.iam’s tracks have a tendency to be short on lyrical substance and long on repetition, which can work fine for Britney. She’s better when experimenting on inventive recent tracks like “I Wanna Go” and “How I Roll.” That’s because Britney herself isn’t exactly the most groundbreaking creative mind out there, so she needs to work with someone who can elevate her beyond the predictable and generic. There was a playful quality to “Scream & Shout” that had Britney sounding like a British robot... so will we hear more of that kind of sound?
Will.i.am is only executive producing, meaning plenty of producers will still put their stamp on Britney’s latest collection. That includes Diplo, who Britney’s a big fan of.
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Much to our surprise, will.i.am says he’s steering Britney away from the clubs and toward a more personal sound. (Seriously, will.i.am is taking her this direction?) “We need to talk about what she's excited about in life,” he said. “I gotta talk about the things that hurt her. I gotta talk about the things that make her concerned –- she's a mother. I gotta talk to her about all the things that her fans want to talk to her about. I gotta be the vehicle between her and her fans… We can't do another song about going on the dance floor. Really? Didn't we see a bunch of Britney doing that already? Don't we want to see something that comes from her heart?"
Gee. Is he implying that “If You Seek Amy” wasn’t from the heart?
Yes, we’d certainly be curious to see what’s in Britney’s heart these days…
What do you think? Is will.i.am a good fit for Britney?
Photos Courtesy of Fameflynet