Ellen DeGeneres has joined the ranks of millions who are unhappy with the anti-fat agenda of Abercrombie & Fitch CEO Mike Jeffries.

Mike announced last week that Abercrombie would no longer carry clothes above a size 10. A video from 2006 soon surfaced in which he called Abercrombie's brand "exclusionary" and declared that "some people don't belong." In the opening segment of Ellen last Friday, the talk show titan had plenty to say about the subject and even offered an alternative clothing situation for her fans.

"You know what I say to that? Oh Fitch, please," said Ellen, to the cheers of her studio audience. "Since when is anything above a size 10 considered plus size?"

Ellen then proceeded to show the largest shirt size that Abecrombie & Fitch will carry... and then the smallest size.

Well played, Ellen. Well played.

Of course, she then took the opportunity to sell her own line of merch. "If you really want clothing from a cool place, I have three words for you: The Ellen Shop," she said. "You can even order them when your family is sleeping and you're hiding in the pantry eating double-stuffed Oreos. We don't care."

She closed the segment by addressing the kids watching the show, reassuring them that beauty is only skin deep and hardly a measurement of future success. "What you look like on the outside does not make you cool at all. I had a mullet and wore parachute pants for a long, long time... and I'm doing okay," she said. "If you're healthy and happy, that's the most important thing."

Check out the video for yourself!

What do you think of Ellen's rant?

Photos courtesy of NBC