Zach Braff has been receiving some serious flack these past few weeks for his Kickstarter project for his film Wish I Was Here, a sorta-sequel to the last film he directed, Garden State. Receiving criticism for asking fans to donate money to help produce a film he could easily finance in other ways (and maybe even finance himself), Zach is standing up to haters in a new interview with KickStarted.
"This isn't a money-making endeavor... Making a tiny art film is not where people go to to make money. This is a passion project," he says. "I'm making this movie for you and, ostensibly, with you. You're coming along on the ride, you're going to be a little GoPro camera on my shoulder experiencing how an independent movie is made... I owe [the fans] everything."
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Calling Wish I Was Here a “passion project,” Zach, who happens to be very connecting to his fans on social media and Reddit AMAs, stresses that it’s him and his team putting together his film and not some high-end studio or executive. He gives the example of the controversy surrounding Morgan Freeman’s AMA on Reddit, where fans speculated it was actually his PR team asking the questions, not Morgan himself. “There was a huge backlash because it was so clearly a film publicist answering for him,” he says.
Zach makes it clear that it’s not like he’s not spending a pretty penny of his own money on the film –- actually he’s contributing an “ass-ton” -– and wants the donations from fans to help form a Kickstarter community or special club for all sorts of engagement. “It’s a sense of community; it’s a club,” he explains. “And it’s a club of like-minded people who are interested in the same thing.”
In the past, Zach expressed that the success of the Veronica Mars movie Kickstarter project definitely influenced his idea to have fans take part in Wish I Was Here. And while he may be contributing money and not relying solely on donations, we’re curious as to how much of the profit made from the movie will be going into his pocket. Veronica Mars’ will be heading to the studio, but what about Wish I Was Here?
What do you think about Zach defending his Kickstarter?
Are people giving him too much flack?