Lucy Hale is keeping super busy with being one of the stars of Pretty Little Liars and putting together her next first country album, but she’s adding another incredible item to her resume – the Beauty Brand Ambassador for mark Cosmetics!

Becoming the face of mark, Avon’s beauty and fashion boutique brand, Lucy’s work will include appearing in mark Magalogs and mark and Avon digital platforms. On top of that she’ll be the spokesperson for the m.powerment by mark campaign, which is dedicated to bringing awareness to dating abuse and violence against women.

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“I’m incredibly proud to partner with a brand that is as passionate about empowering women as I am,” Lucy said. “I’ve been a fan of mark’s products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside.”

Today is kind of a big day for Lucy! Along with announcing her partnership with mark, tonight is also the season four premiere of Pretty Little Liars and we couldn’t be more stoked for it! And just to hold you over until the premiere tonight at 8 PM on ABC Family, take a look at this sneak peek where Emily (Shay Mitchell) stops by her neighbor’s house to see Jessica DiLaurentis (Andrea Parker) – a.k.a. Alison’s mother!

What do you think about Lucy becoming the face of mark? Is it a perfect match?