Back in the day, you used to know that you’ve made it big by how many albums you’ve sold or how big your box office bucks were. Now? Well, it all depends on whether you have your own fragrance in the beauty department at Macy’s or Nordstrom.

The latest celebrities to jump on this fresh-smelling bandwagon are our favorite fellas of One Direction who just announced they’ll be releasing their fragrance Our Moment this August. Yes, we’re sure we’ll be loving and every female across the globe will be wearing it, but with is it with Hollywood’s obsession with releasing their own scents?! Chelsea Briggs is getting to the bottom of it in this week’s WTF Wednesday!

Related Article: WTF! Is Katy Perry Back With John Mayer?

Sending a handwritten note to Directioners everywhere announcing their newest endeavor, they wrote, “We’ve loved every step of creating this special fragrance for you, our incredible fans. We are very proud of it and hope you love Our Moment as much as we do.” 1D’s perfume will no doubt be a success but it’ll have to compete with the hundreds of other celebrity scents! Okay, maybe not hundreds but a lot!

In fact, just to give you an idea of how many there are out there, allow us to lay down the facts: Britney Spears has 9, Paris Hilton has 13 and Jennifer Lopez has 16!

So here’s the lesson of the day: let’s all just smell like ourselves instead of celebrity, sound good?

What do you think about celebrities releasing fragrances? Is it a bit too much?