One Direction vs. Justin Bieber. Both of these pop superstars have released their brand new fragrance ads and we just have one question for you: which one has you swooning the hardest? Prepare for the most difficult decision you’ll have to make today.

Chelsea Briggs brings both ads to you in today’s Hollywire Hot Minute!

Related Article: One Direction's 'Our Moment' Insane Waiting List

1D are new to the celebrity fragrance game but their "Our Moment" ad is making us and every other Directioner run out to their nearest department store to pick up a box! I mean, it has the fellas looking handsome, showing off their goofy sides and obviously, all of their favorite things! Does it really get much better? No. The answer is no.

Next up, Bieber. Now, he’s been involved in the world of perfumes for quite some time. In fact, his latest one "Key" is his third one! In the ad to go along with the scent, we see Justin giving the key to his heart to one seriously lucky girl. Oh, and did you see that over-the-shoulder look he gave to the camera? Yup, we’re swooning!

Which perfume ad are you digging the most?

1D or Justin’s?