If you had any doubt about the power of Beyoncé, this should change your mind.
After secretly releasing her new, self-titled album on iTunes last Friday, fans went completely nuts, grabbing their copy as quick as they possibly could. We’ve been dying for a new Bey record for a couple years now, so to catch wind of Beyoncé being released without any promotion had everyone in the Bey Hive in a tizzy.
Clearly the secret release worked in Beyoncé’s advantage because she made iTunes history! Beyoncé sold 617,213 copies in America, breaking iTunes’ first-week U.S. sales that was previously held by Taylor Swift for Red. And on top of that (which is already super impressive), the album globally sold 828,773 copies in three days! Three days! That number makes Beyoncé the fastest-selling album on iTunes ever! Just let that sink in for a bit.
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While all of us have been listening to Beyoncé on repeat and can’t seem to get enough it, there is one retail outlet who seems to not be so stoked on the album. Target has announced that they won’t be selling the physical copies of the album when they’re released around Christmas. Dumbest. Move. Ever.
Target spokesperson Erica Julkowski said, “At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections. While there are many aspects that contribute to our approach and we have appreciated partnering with Beyoncé in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats.”
She added, “At this time, Target will not be carrying Beyoncé’s new self-titled album Beyoncé.” Who wants to take bets that they’ll be changing their mind at least a week after the album is out?
This may be the dumbest move Target has pulled, but looking at the numbers from iTunes alone, we don’t think Beyoncé will be too upset about. Since she’s queen and all.
What do you think about Beyoncé’s album sales?
And are you surprised about Target’s decision?