For the first time since 1999 Victoria’s Secret has bought Super Bowl airtime…it’s reported on some sites that the 30 second spot cost $2.7 million, while others sites claim that the amount paid has not been disclosed. However, $3 million for 30 seconds during the Super Bowl is not unheard of…

Anyhow, all that’s been said about the commercial:

“…it features Victoria’s Secret Angel Adriana Lima, a football and words that will scroll across the screen. Mr. Razek assuaged any concerns that the ad would be too sexy for network TV, saying that it attempts to strike a balance: not exactly modest but definitely not risqué.

It will look very different from all of our previous commercials,” Ms. Beraud said of the spot. “It’s extremely emotional and very flirtatious. It’s kind of a wink between men and women.”

Expect to see the ad sometime in the second half of the game (some are saying late in the 3rd quarter or early in the 4th)….but if you miss it, no worries–they’ll be posting it on the Victoria’s Secret website after the game.