Carmelo Anthony’s ‘JORDAN MELO M5 Shoe’ Launch Party

Posted on 24 November 2008 by Travis Snyder

In LA there are certain events that you know you want to attend based on who’s involved in throwing it.

Everyone here in the scene knows that if you get an invite from an associate at LAN-BNC PR, you better show up or you’ll be missing out on something big — always A-class events with the best of the best handling them.

I know Melo was excited when he arrived at his party…

Jordan Melo

Jordan Melo

After attending this fly event I looked into how much Melo got from this Nike deal. Here’s what I found:

Cal Andrews, vice president of BDA Sports Management, declined to give the terms of the extension, but one source put it at just over $60 million for seven years. With royalties, the deal would make him the second highest-paid player behind LeBron James among Nike’s NBA clients, just ahead of Sonics rookie Kevin Durant. [proathletesonly]

Travis (me) at the Melo event with DJ AM spinning

Travis (me) at the Melo event with DJ AM spinning



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