David Beckham was in San Francisco’s Union Square yesterday to launch his latest ad campaign for Armani. A giant billboard was unveiled across from Macy’s which of course delighted the crowd of screaming women.

The footballer happily sat under the raunchy poster to chat with fans after agreeing to become the face, and body, of Armani underwear for the second time in his career.

The new campaign was shot on Malibu beach in California by fashion photographers Mert Alas and Marcus Piggott, and will appear on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

It will have its print debut in Vanity Fair magazine, as did the previous campaign.

Beckham was named the new face and body of Armani underwear last year. I haven’t seen any man look this good on a billboard sporting their underoos since Mark Wahlberg’s Calvin Klein Ad.

Just so you can see more of David Beckham here is his new Sharpie commercial and him on Jimmy Kimmel Live.

Fans of “Lipstick Jungle” will be happy to know that Robert Buckley (a.k.a. shirtless hottie Kirby Atwood) will be the new Levi’s celebrity model.

For those of your who’ve missed out on Lipstick Jungle, here are a few highlights from the show…

….thank God I tivo’d that show…. I rewound that scene a few times… I don’t think anyone can blame me for that.

Season 2 is coming back in fall. Let’s hope Kirby Atwood makes a return. In the meantime, I’ll be looking at him in Levis ads and waiting for his upcoming movie “Flirting with Forty” with Heather Locklear.

Still shots from the upcoming movie…

…are really shaping up. I’m sold. Happy drooling ladies! I’ll keep you posted on this up and coming hottie’s projects.

Does anyone else think that this ad looks wrong? At first glance it’s kinda cute and than it just turns disturbing. Who would dress their 6 year-old little girl in these outfits, high-heels and all? What happened to little girls wanting to wear princess dresses?

Beyonce and her mom thought that it was a good idea to make little girls look like they were 18. They totally kicked the image of purity and youth out the door when they came up with these little girls outfits for their clothing line Dereon.

PopGumbo had this to say about this Dereon Girls ad, “What is the next ad going to look like? Babies wearing gold metallic bikinis while five-year old boys throw Monopoly money on them.”

Rumer Willis, Pete Wentz, Wilmer Valderrama, Corbin Bleu and a bunch of other celebrities are teaming up and starring in Op’s new campaign ad which will be sold exclusively at Walmart stores.

Rumer Willis talked about Op: “When you think of LA and the classic surfer beach vibe, you think of Op. The Op collection does a great job representing that lifestyle.”

I love Op. It’s a back-in-the-day style that still has a great beach vibe.

This is insane !! Check it out!

Kobe Bryant jumps over a moving Aston Martin that is speeding straight toward him! Kobe says, “Do not try this at home!”

Edit: some sites are reporting it’s fake….what do you think: real or fake?

Mariah Carey, Carlos Santana, and Donald Trump are the newest celebrities to be featured in Macy’s Where Stars Come Together commercials.  It’s kinda cool to see Santana team up with Mariah.