After a 48-hour nonstop weekend, Nick Lachey, Nicky Hilton, and Wilmer Valderrama, called their restaurant, Company,  located in the Luxe hotel, ”officially opened.”

Nick tells why he joined the PURE Management Group as an investor. The company operates several Las Vegas nightclub and restaurant venues.

“Vegas is all about having an experience,” said Nick, “so when you have restaurants next door to nightclubs you are showing people a great time. It’s to have a great experience. I look at the restaurant as a warm-up to what’s going to happen later in the night. Part of the Company experience is that you can just have a bite and call it a night or stay for a long time and then enjoy the LAX experience afterwards without walking more than five steps! We want you to stay, though, as we do have a great vibe. This is my first restaurant venture. I’ve been approached about things locally, but this felt right. PURE has been highly successful and they know what they’re doing. I’ve known Wilmer and Nicky for years, so the fit is really good and it all came naturally. I actually jumped at the opportunity. This is more than just getting a couple of free meals. I look at it as a great investment opportunity. I want it to make a mark and hopefully expand it in other hot city locations. I like to see my career as multi-faceted and I see this as another part of that puzzle. Yes, there will be other investments in the future. I try to be smart and wise with my money, so hopefully this will work out and at the same time we have some fun. I already have a sports team and am into real estate. I want to keep my money, and if I make some more that would be great.”

 Magician Criss Angel attendend the festivities to support and showed off some of his bling.

Inside they took over separate VIP banquette tables for their own groups but warmly greeted first night diners in the bar, the wine cellar and throughout the dual level restaurant.

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Nicky summed up the entire weekend for me: “This was so exciting to see a dream come true. We are all in great Company. It’s turned out better than we expected. The food and the atmosphere are sensational. It’s going to be a great success and we’re pleased to be part of the business community of this fabulous city. We’ll be here even more often from now on, and you’ll always find us in our own restaurant. If we get super-busy I’ll even wait the tables to help out if necessary.”