Well, here’s one way to market a movie...
Joseph Gordon-Levitt will unveil his writing and directorial debut, Don Jon, on the world in October. In anticipation of the release of the first official trailer today, Joseph created an all-new Twitter account for the character he plays, Don Jon ― which goes so far as to call him that “p*ssy ass kid from 30 rock.”
Not a whole lot of stars would create a fake Twitter account just to insult themselves to promote a movie. But most stars aren’t Joseph Gordon-Levitt.
See more tweets and watch the new trailer after the jump!