David Beckham was in San Francisco’s Union Square yesterday to launch his latest ad campaign for Armani. A giant billboard was unveiled across from Macy’s which of course delighted the crowd of screaming women.

The footballer happily sat under the raunchy poster to chat with fans after agreeing to become the face, and body, of Armani underwear for the second time in his career.

The new campaign was shot on Malibu beach in California by fashion photographers Mert Alas and Marcus Piggott, and will appear on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

It will have its print debut in Vanity Fair magazine, as did the previous campaign.

Beckham was named the new face and body of Armani underwear last year. I haven’t seen any man look this good on a billboard sporting their underoos since Mark Wahlberg’s Calvin Klein Ad.

Just so you can see more of David Beckham here is his new Sharpie commercial and him on Jimmy Kimmel Live.