Alexa Chung to Design Collection for Madewell
Alexa Chung has announced a partnering with Madewell, which is the heritage denim label that’s part of J.Crew Group. The goal is to create an exclusive collection due to debut fall 2010. Alexa is many things: TV personality, model, DJ, writer, photographer, downtown-cool style icon, best-dressed-list mainstay . . . and now she can add fashion designer to the list!
This partnering is her first ever collaboration with any label. Both Chung and Madewell are very excited about creating the limited-edition line. Alexa brings her vision, and point of view, to the line. Creating a sexy tomboy look will include covetable jeans and a tightly-edited group of key pieces to wear with them. The collection will be sold through madewell1937.com and in Madewell stores nationwide. Chung will also be the creative muse and face of the collection for a planned fall ad campaign.
“I’m very excited for my first collaboration and thrilled that it’s with Madewell,” says British born Chung. “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style. I’ve thoroughly enjoyed working with the team and I can’t wait for my friends to wear it!”
The relationship between Madewell and Chung was a natural one, both admired each other. The Madewell team was inspired by Chung’s innate style, and in turn, Chung has been a Madewell fan (and a regular at Madewell’s Soho store), it was only a matter of time before the their mutual admiration could be fused into a partnership.
“Alexa’s style is inspiring and inventive, yet unbelievably approachable and down-to-earth,” says Madewell design director Kin Ying Lee. “The way she puts everything together is so spot-on—and so perfectly Madewell. What excited us the most about Alexa is that she has such a clear point of view, and she enthusiastically brings that to the collection.”
We can't wait to see what Alexa designs!
