Taylor Swift: From Country Singer To Fashion Designer
Taylor Swift, the 19 year old country singer who's album "Fearless" has topped the charts for the last seven weeks, is about to start her own clothing line under L.E.I.'s signature, exclusively sold at Wal-mart. Taylor is designing a one-season collection of colorful 100% cotton sundresses that will retail at $14 and will hit stores February 1. Two additional styles are planned for a March release.
Per WWD:
“We looked at partnering with many different people,” said Jack Gross, group chief executive officer for the jeanswear division at Jones. “Since we are partners with Wal-Mart, it was very important for us to find someone with a good reputation and someone who we didn’t have to be afraid of getting any sort of bad press. She is so famous, but really so grounded,” he said. “We liked her immediately.”
"One of my favorite things to wear is a sundress, so I loved designing this new line with l.e.i.," she said in a statement. "It's fun to find great clothes that are affordable, so hopefully fans will be happy to see my sundresses at Wal-Mart."






















