Self proclaimed “Queen of All Media,” Perez Hilton, is launching his new “Gossip” line exclusively at Hot Topic. Which goes to show you that just about anyone with their 15 minutes quickly winding down is entitled to start their new clothing line (i.e. Heidiwood at Anchor Blue).

However, to be fair… after taking a look at Perez’s new line I have to say this Queen has managed to put forth relevant product in the market place. His signature icon is the skull with a tiara… who doesn’t love that?!

Perez has a sense of humor about his own celebrity status and he doesn’t “over plug” his name. “I keep seeing these lines from the likes of Lauren Conrad and Heidi Montag that give me nightmares,” Hilton says. “My brand will be very conscious of my audience.”

Hilton doesn’t hit you over the head with “Hey, look at me. I’m Perez Hilton and I designed this so I have to put my name in rhinestones all over it!!” And thank God he didn’t name the line after himself… vomit. Are you as over that as I am?! Kudos to both Perez and Hot Topic for bringing newness to the “celebrity endorsed clothing lines.”

The “Gossip” line should also be commended for giving us an assortment of products, not just apparel. The line has socks, bracelets, notebooks…. not the boring same old same old that we’ve all seen before ::cough:: Heidiwood ::cough:: Not only is his line new and interesting, it’s affordable starting at $5-$10 for accessories and $22-45 for apparael. And of couse, every piece has Perez’s signature pink tiara’d skull, and sparkle **Gossip** logo, but for this fabulously “bitchy Queen” we couldn’t have it any other way.