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Glaceau Goes Green With Casa Surf Project

Posted on 20 November 2009 by Jaclyn Mullen

Glaceau, the company behind mega brands Vitaminwater and Smartwater wants you to hydrate responsibly with their products. They also continually strive to “bring a fresh approach to water” especially by participating in events such as the “Casa Surf Project.”

Jennifer Anniston is a celeb fan of Smartwater.

Jennifer Anniston is a celeb fan of Smartwater.

Described as “a breakthrough in design, surf lifestyle and hotel living”, the Casa Surf Project was a collaborative effort between Roxy, Quiksilver, Glaceau and other companies. Each brand was asked to design a unique hotel room in the La Casa Del Camino hotel located in Laguna Beach. A portion of proceeds from each room will be donated to key charities for the first year.

surfing_white_water_wipeout-1

The Glaceau suite was designed by Karen Struck and Micheal Russell of the firm Planning, Design & Application, Inc.

The Glaceau Suite at the La Casa Del Camino Hotel in Laguna Beach, CA.

The Glaceau Suite at the La Casa Del Camino Hotel in Laguna Beach, CA.

The team stated, “Our design inspiration came from two places-the icon for lifestyle water, Glaceau, makers of Smartwater and Vitaminwater, and a historic beach front hotel located in Laguna Beach, The Casa del Camino.  Along with Glaceau’s fitness and health campaign, and the hotel’s oceanside setting, a perfect storm developed!  A spike of athletic energy in a surfer’s haven!”

As if that wasn’t cool enough, all the materials for design had sustainability and green in mind. Even the drapery and bedding were comprised of recycled fibers made from used plastic bottles. Way to go green Glaceau! To see the other suites, check out Casa Surf Project


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2 Comments For This Post

  1. Tish Says:

    California is so green compared to other parts of the US. I wish I could go surfing in Kansas.

  2. Paris Hilton Says:

    thats hot. caring about the ocean is hot I want to stay in that room, its hot

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