On Tuesday December 8^th, PRVCY Premium Denim celebrated the launch of both ‘Lives Inspired’, an extraordinary book of portraits and stories of breast cancer survivors, as well as the “United We Cure Jazz CD,’ featuring various well-known jazz musicians. The event was held at Eva Longoria’s classy and fabulous restaurant Beso located in the heart of Hollywood.

Check out the video below:

In support of breast cancer research and awareness, a portion of the proceeds from the book and CD sales will go towards organizations which promote the cause.

Celebrities who showed up to the event to show their support included:  AnnaLynne McCord(90210), Jessica Lowndes (90210), Stephanie Pratt (The Hills), Ashlan Gorse(E!), Camille Guaty (CSI), Kristy Flores (Fame) and socialite Courtney Semel just to name a few.

Hollywire’s very own Chelsea Briggs got the chance to catch up with some of the celebrity guests as they expressed their heartfelt feelings on the philanthropy of the night as well as their fashion forward low down on jeans! jeans! jeans!

The class and elegance of the event started with the ‘Pink Carpet’ and ended with Pink and White themed sunglasses which were given out  in the gift bags made for an inspiring and encouraging night celebrating an amazing charitable cause!