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Beyonce’s Empire Gets A Little Bigger With A New Fragrance

Posted on 15 September 2009 by Loretta

Beyonce has officially signed on with Coty Inc. to produce her own fragrance.

Beyonce-Knowles

Coty Inc. has a long list of celebrity scents including, Halle Berry, Sarah Jessica Parker and Gwen Stefani.

Beyonce told WWD,

For me, fragrance reflects a woman’s attitude and unique sense of style.  While I love various perfumes, I haven’t found a scent that truly personifies me as a woman.  Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.

This will be Beyonce’s  first fragrance, but she is in no way new to the perfume business.  She fronted Tommy Hilfiger’s True Star fragrance campaign in 2004 and Emporio Armani’s Diamonds in 2007.

Beyonce-Knowles-True-Star

Beyonce’s fragrance should hit the shelves this spring.


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2 Comments For This Post

  1. Tom Says:

    neat.

  2. Kellie Says:

    good luck :)

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