Ashlee Simpson will once again be returning to reality tv. No doubt Papa Joe’s behind this.

“Joe knows that no one cared about [Jessica Simpson] before her reality show, and he’s hoping a show for  Ashlee will have the same effect,” a source says.

One record-industry insider adds, “She’s been struggling with record sales. Now that she’s really interesting again, a reality show could do wonders for her career. It’s a part of doing business for this family.”

Ashlee started out her career with a reality show on MTV called The Ashley Simpson Show which ran in the the summer of 2004, which showed her recording her first album Autobiography and writing songs for her second. The album dropped a month into the show’s run and debut at No.1. Hopefully this reality show will give her the nudge she needs.

Right now you can see Ashlee on Yahoo! Music’s Pepsi Smash, Being: Ashlee Simpson, where she gives  a behind the scenes look of the making of her first music video for Get Out Of My Head (Ay Ay) off her new album Bittersweet World, along with other behind the scene features.