American Idol winner David Cook has recently signed on to be the next spokesperson for Skechers.
Cook is the first male celebrity to promote the shoe company since 2002, with actor Robert Downey Jr. Cook is also the second American Idol winner to pose in the ads after country Grammy singer Carrie Underwood in 2005.
Skechers will feature the singer in various ads through December of next year in a campaign that will portray personality, interests and appeal.
Launching in Fall ‘08, the campaign coincides with the “PopTarts American Idols Live! Tour 2008,” and the debut of David’s first post-Idol album on 19 Recordings/RCA Records.
Skechers’ Cook campaign will include print, outdoor and in-store. Cook says:
“I have always viewed Skechers as a cool company, so I am excited to be a part of their campaign. They’ve had some sensational singers like Carrie Underwood and Christina Aguilera as they were starting out and it will be great to be a part of the Skechers roster.”
Michael Greenberg, president of Skechers, said:
“We are thrilled that David will be representing Skechers in our marketing campaigns around the world. As a dynamic performer with a friendly, approachable personality, he’s a perfect fit for the Skechers brand and an exciting next step for our tradition of successful partnerships with emerging music stars.”
”The crossing-over of fashion and music is beneficial to both industries, and benefits the stars and the brands associated with them. For this reason, we have invested in such phenomenal stars as Britney Spears, Christina Aguilera, Carrie Underwood, Ashlee Simpson, and now, David Cook.”
