As you may or may not already have heard Heidi Montag (best known for being ex-bff to Lauren Conrad on “The Hills”) has just released her own fashion line at Anchor Blue called “Heidiwood.” “Welcome to LaLa Land” is Heidiwood’s slogan. Yes, it truly is LaLa land where even F list “celebrities” can put out their own clothing line.
You’re probably curious to see what gems Heidi Montag has “designed.” Here’s a little quick and dirty overview.
Ok, someone blind and uninspired threw this “collection” together. Heidiwood’s line looks like an incomprehensible mess of separates. Her colors are either all over the place, or there’s no color–just black and white. Sure, the purple is fabulous, but how does that relate to the dark teal or the bright turq top? Does she not watch Project Runway?!?!? Nina Garcia would have some harsh words for Heidi if she sent this mish mosh down the runway and called it her “collection.” It really looks like she raided a Macy’s (uh… a plain denim short? a white denim mini skirt?) and slapped a Heidiwood label on it. The “empress” has no clothes (or at least none that I’d like to wear). Not to mention, most of the price points are totally outrageous!!
The screen tee above is priced at $26.95…. Heidi WHO??? I’m sorry, but if I see someone wearing that tee, I’d be tempted to slap them in the face for 1) being a poser and 2) giving Heidi Montag money. Most items start at $26.95 for a tank or a tee and go up to $44.95 for a denim pant. I can see these on a clearance rack already…
Oh, and to make Heidiwood even more hateable, every piece in her line is only carried in size XS-L. Apprently Heidi doesn’t believe in size XL is an appropriate size for her clothes. Apparently it’s not “L.A.” or something… who knows?
Ok, to be truthfully honest, I saw ONE item that is semi- redeeming….
This zebra cocktail ring is slightly fabulous. But THAT’S IT! Everything is “been there, done that, seen it, move on” just like the LA crowd. Enjoy your 15 minutes Heidi… the clock is ticking by quickly and this is most definitely not going to slow it down.





