Fashionista twins, Mary-Kate & Ashley Olsen, are launching a new fashion line called Olsenboye!  The new line, which will be sold exclusively at 600 JCPenny stores, is affordable and cheap!

The Olsen twins currently have two other higher-priced fashion lines — The Row & Elizabeth and James.

Beginning Nov. 6, Olsenboye will be available on jcp.com and will be sold in stores starting in February.

Can’t wait to see the new MK&A stuff!

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Ashley Olsen is in the new September 2009 issue of Marie Claire magazine spilling her secrets about fashion and her sense of style she shares with sister, Mary-Kate.

On having style: “Mary-Kate and I are very aware of trends and style, but at the end of the day, we don’t even think twice about it. It’s just, What do I feel like wearing today, and how do I want to put it together?”

“I think you’re either born with a sense of style of you’re not. Either you care or you don’t. And we love fashion. When we were going to NYU, I think that was the first time we were aware of the power of our personal style. Not the power of it, but the result of it.”

On her sense of style: “Between the big sunglasses and the Starbucks cup and the big sweaters, the hobo-chic thing, we were more shocked than anything. I get it; we were fortunate enough to have really nice clothes, and we put them together in this raggedy way. My mom wears glasses this big”—she mimes massive goggles—”from the ’70s, and you wonder where we got it from? The dark eyeliner, the scarf around the head—it’s just so interesting and natural.” Her family, she says, was “very bohemian.”

On her old taste in fashion: “I look back at the things that we did and the clothes that we wore, and I think, Wow, we really were troupers.”

On her past daily regimen: “It was almost like I was in the army,” Ashley says. “School, work, homework, fly to New York, get in at 2 in the morning, do a morning show at 5 a.m., then another one at 7, then a radio interview at 10, you know?”

“That’s why I look at Britney, and I’m surprised I didn’t end up like her.”

On altering beautiful, expensive designer outfits to fit her petite body: “The amount of beautiful things we’ve ruined—not having the patience for a tailor and cutting everything ourselves … My sister once took an Alaïa dress of mine and just cut the whole thing, and then she was like, ‘I cut it too short.’”

“Mary-Kate and I don’t think about fashion as these clean, beautiful objects. We just kind of wear it and live in it”

On her new obsession-Wii’s Rock Band: “I swear to you, it’s brought out this whole new thing in me. I can be a very serious person, and I take my job very seriously, but at the end of the day, I need a break.”

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Mary-Kate and Ashley Olsen are turning 22 on Friday and PETA wants your help in giving them the perfect birthday gift, YOUR HAIR!

On PETA’s website which is devoted to hating on the Olsen twins, it says:

“Mary-Kate and Ashley are old enough now to know that fur doesn’t grow on trees. We hope that on their birthday, they will take a moment to think about the many animals who won’t live to see another birthday thanks to the twins’ abominable taste in clothes.”

“The twins are still sporting as much fur as ever. Since they seem to be in such dire need of extra hair on their bodies, let’s give them some of ours—and send a strong message while we’re at it….Save that hair in a bag and mail it to the twins with a note that says, “Please, use my hair instead of the animals’. Happy Birthday.”

What do you think? Is PETA going too far with this hairy bday present?

Mary-Kate Olsen is being named the worst dressed actress to appear at the Metropolitan Museum of Art Costume Institute Gala in New York on Monday, May 5th.

Apparently Mary-Kate didn’t get the memo that the fashion Gala was not an actual costume party. Many other A-list celebrities dressed to perfection attended the event.

The Gala was held in honor of the museums new exhibit Superheroes: Fashion and Fantasy. The exhibit will be at the Metropolitan Museum of Costume Art Institute from May 7th to September 1st.

Take a look at the photos of the other fashionable celebrities below.

So what do you think does Mary-Kate need to fire her stylist? I think that she is by far one of the worst dressed celebrities in Hollywood.

Lindsay Lohan is reportedly jealous of other girls trying to compete for the attention of her alleged girlfriend Samantha Ronson. The lesbian lovers were partying at the Beatrice Inn in New York City on Friday night when Ashley Olsen started talking to Ronson.

Olsen and Ronson’s little chat apparently pissed Lindsay off. She then interrupted their conversation and screamed at Ashley, “Get your 15-year-old ‘Full House’ ass away from my girlfriend!” Pulling out the ‘Full House’ card, eh, Lindsay? Ouch… like she hasn’t heard that a thousand times already.

Saturday, Lohan and Ronson were at Hawaiian Tropic Zone and Lohan was seen to be visibly upset that Ronson “was ignoring her.” According to a source “Samantha was really focused on her work and didn’t leave the booth for anything.” Not even her psycho lesbian lover? What a shame, poor Linsday can’t get any love.

Yeah… Really don’t understand the whole mask thing. Kinda creepy. It’s totally vibing a mix of Vanilla Sky and the JabbawockeeZ.Mary-Kate and Ashley Olsen were two of the people caught wearing these ridiculous masks to conceal their identity and presence at the their stylist friend’s, Estee Stanley’s, wedding at the Oviatt Hotel in Downtown LA, on Saturday.This is the same wedding that we saw Justin Timberlake and Jessica Biel and other celebs, wearing black at. Which I don’t quite understand either. Who has all their guests wear black to their wedding. Isn’t it more like a funeral then?

What do you think–anorexic or not?