The perfume department is about to get a little hotter with the release of Beyonce Heat.

Beyonce is proud of her perfume line, telling WWD,

Everything, from the bottle design to the name and the ideas for the commercial – that’s me.  When I commit to something, I do it 100 percent, and I’ve never had [creative control over a fragrance] until this project.

The price range for the fragrance will start at $24 for body lotion and $39 for eau de parfum.

Abercrombie & Fitch filed a federal lawsuit against Beyonce claiming that her upcoming product line called “Sasha Fierce”, includes a fragrance which apparently is a knock-off of one of their own line of fragrances, named “Fierce.”

In the suit, Abercrombie claims that they sent Beyonce a cease and desist letter in 2008 when she started applying for a “Sasha Fierce” trademark. Beyonce apparently rejected the demand by saying the general public would have no problem distiguishing between the two companies products.

A&F is suing Bey to try to get her to stop promoting under her “Sasha Fierce” name so consumers don’t get confused and think that the two product lines are connected.

Beyonce has officially signed on with Coty Inc. to produce her own fragrance.

Coty Inc. has a long list of celebrity scents including, Halle Berry, Sarah Jessica Parker and Gwen Stefani.

Beyonce told WWD,

For me, fragrance reflects a woman’s attitude and unique sense of style.  While I love various perfumes, I haven’t found a scent that truly personifies me as a woman.  Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.

This will be Beyonce’s  first fragrance, but she is in no way new to the perfume business.  She fronted Tommy Hilfiger’s True Star fragrance campaign in 2004 and Emporio Armani’s Diamonds in 2007.

Beyonce’s fragrance should hit the shelves this spring.

Piers Morgan has a hefty resume, he’s been a tabloid editor, won Celebrity Apprentice in the U.S, is the judge for Britain’s Got Talent, and now is the face or should I say body, of the new Burger King “Flame” Campaign.

“FLAME the new fragrance from Burger King is the worlds first perfume to contain the irresistible, sizzling overtones of the WHOPPER. Behold the hint of seduction with the subtle hint of flame-grilled beef.”

The
fragrance is not new, as it has been unveiled in the U.S. previously, but the ad campaign in the U.K. is new. where the
fast food giant has teamed up with Selfridges to market and sell the £4.99 scent which is intended to make a man seem more masculine.

Well, according to the Telegraph, the company has a precise rationale for what may seem a odd concept,
fast food as an aphrodisiac.

‘It’s a very manly smell. It’s a real change from the his-and-hers type scents.

‘It’s well known that certain foods can increase your libido. Flame has a hint of grilled beef but that has quite masculine connotations. It is almost like a pheromone.’

I think this idea is crazy. I can tell you first hand from working in a restraunt and having the stinch of the burgers seep out of my pours, that the meaty burger scent is not attractive on the body. No man or woman ever sniffed me and thought I smelt mouth watering. I got a lot of “you need to go home a take a shower and scrub hard.” The burger scent should be for food only.

For more on this new Burger King fragrance and for more Piers in the making of this silly ad go to firemeetsdesire.com