As you may or may not already have heard Heidi Montag (best known for being ex-bff to Lauren Conrad on “The Hills”) has just released her own fashion line at Anchor Blue called “Heidiwood.” “Welcome to LaLa Land” is Heidiwood’s slogan. Yes, it truly is LaLa land where even F list “celebrities” can put out their own clothing line.

You’re probably curious to see what gems Heidi Montag has “designed.” Here’s a little quick and dirty overview.

Ok, someone blind and uninspired threw this “collection” together. Heidiwood’s line looks like an incomprehensible mess of separates. Her colors are either all over the place, or there’s no color–just black and white. Sure, the purple is fabulous, but how does that relate to the dark teal or the bright turq top? Does she not watch Project Runway?!?!? Nina Garcia would have some harsh words for Heidi if she sent this mish mosh down the runway and called it her “collection.” It really looks like she raided a Macy’s (uh… a plain denim short? a white denim mini skirt?) and slapped a Heidiwood label on it. The “empress” has no clothes (or at least none that I’d like to wear). Not to mention, most of the price points are totally outrageous!!

The screen tee above is priced at $26.95…. Heidi WHO??? I’m sorry, but if I see someone wearing that tee, I’d be tempted to slap them in the face for 1) being a poser and 2) giving Heidi Montag money. Most items start at $26.95 for a tank or a tee and go up to $44.95 for a denim pant. I can see these on a clearance rack already…

Oh, and to make Heidiwood even more hateable, every piece in her line is only carried in size XS-L. Apprently Heidi doesn’t believe in size XL is an appropriate size for her clothes. Apparently it’s not “L.A.” or something… who knows?

Ok, to be truthfully honest, I saw ONE item that is semi- redeeming….

This zebra cocktail ring is slightly fabulous. But THAT’S IT! Everything is “been there, done that, seen it, move on” just like the LA crowd. Enjoy your 15 minutes Heidi… the clock is ticking by quickly and this is most definitely not going to slow it down.

I don’t think that fellow Hill’s stars, Lauren Conrad and Heidi Montag will be making a truce any time soon. Not only are they bashing each other in public but now they are competing over their new fashion lines.

Lauren Conrad showcased her line, the Lauren Conrad Collection, at this years LA Fashion week, which is a very big deal. Although this was a huge stepping stone for Lauren, viewers of the show feel that at the ripe young age of 22, she still has a ways to go before she really makes a name for herself in the fashion world.

This is what Lauren Conrad’s fashion website says about her new designs:

Lauren Conrad is proud to announce her first collection, perfect for every occasion. Turning her dreams of becoming a fashion designer into a reality, Lauren Conrad Collection reflects Lauren’s upbringing in Southern California, embracing the laid-back lifestyle with dresses, tops and silhouettes that feature novelty detailing, playful accents and clean lines and shapes. All of Lauren’s looks can easily be transformed from day into night, without skipping a beat. This Fall, Lauren Conrad Collection will offer timeless pieces that are sophisticated and chic, to bring out the California girl in you!

Heidi Montag’s fashion line is chessily titled Heidiwood and is sold at Anchor Blue stores. Compared to Lauren’s line, Heidi’s is a lot cheaper. You can’t buy a $140 dress here.

Heidi spoke to Us magazine about her new line:

“Lauren’s line is not necessarily something I would wear. She’s trying a high-fashion thing, but it’s a little overpriced. Mine is fun and flirty for the everyday woman. Most people can’t afford $200 for one dress.”

The fashion school drop-out went on to bash LC some more, “When we were in school, I was the designer, and she was in, like, product development.”

Looking at the two clothing lines I can’t decide which is better. I would wear Lauren’s but it is a little pricey, and I like Heidi’s but you will never catch me wearing that bitchy fuggly girl’s clothes. I hope Lauren’s line out sells hers cuz I really would like to see Heidi cry again.