David Beckham's New Armani Underwear Ads
David Beckham is still the face and the body for Emporio Armani mens underwear. After his first round of ads increased sales over 50% at Selfridges, the brand is sticking with the soccer star. David is once again the crotch for the fall/winter campaign shown above in the final stages of his 3 year deal with the designer.
Becks unveiled the new images at Selfridges department store in London. Talking about the campaign, David shares, “I don’t mind taking pictures in my underwear. It’s when the pictures are unveiled, like today, that it’s a bit embarrassing.”
"David has a great sense of style and is an inspiring role model –- this is what makes him the perfect partner
for Emporio Armani underwear,” says Giorgio Armani. “I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country — and where better than at such an iconic retail destination as Selfridges.”
Here are the Beckhams' from Armani's Spring/Summer Collection
