The Pepsi Company is pissed that the footage of Michael Jackson catching his hair on fire while filming a commercial for them, was leaked.

Pepsi initially declined to make any comments about the incident or the footage. But due to the popularity and the intrigue of the video, the company has decided to speak out and criticize the release of such imagery and  us wanting to watch it but also to pay tribute to the late King of Pop.

“We don’t know how the footage became available. Twenty-five years later, we’d question why anyone would want to share such frightening images. It was a terrifying event that we’ll never forget,” spokeswoman Nicole Bradley said.

“We were grateful for Michael’s recovery and for the chance to continue working with him on a number of successful projects,” Bradley added. “As for Michael as an artist, his music helped us define a generation and, like everyone else, we’re deeply saddened by his passing.”

The rep also said Pepsi has no intention of pursuing legal action to stop the burn footage from airing and, in fact, isn’t even sure who owns the rights.

T o read more about Michael Jackson’s burn accident and to watch the footage click here.