How funny is this story.

The Associated Press reports that Siberia has been having problems with speeding cars lately. So someone cleverly decided that maybe if they put a cardboard cutout of the beautiful Brad Pitt that people would slow down a little.

The campaign seems to be working. Omsk officials say accidents are down as star-struck drivers ease off the gas to gaze at the unusual image.

The paper, Argumenty i Fakty, quotes Dmitry Ziryanov, a local official who came up with the idea as saying Pitt is “kind of like a colleague for us.”

I’m surprised no one has stolen the cutout yet. Who wouldn’t want Brad Pitt in their home?