Categories: TVTags: Commercials, Super Bowl

The Super Bowl is More Than JUST a Game

Posted on January 30, 2009 - 3:51pm by Contributing Co...

For many Americans, Super Bowl Sunday is THE day for football, friends, food, drinks and fun. This is also one of the most highly anticipated days in advertising-for all. It is estimated that the Super Bowl attracts nearly 100 million viewers. which explains why there is always a buzz about what advertisers and companies will come up with next. Not only is it a big game for the players- imagine the competition going on between companies and their ads. And it's definitely a high price to pay...In 2008, the official price of a 30 second ad spot during the Super Bowl was $2.7 million.

Advertisers are already creating their own buzz.

Doritos has launched a huge campaign & contest online for the public. "Crash the Superbowl" gives the public a chance to enter their own commercial, for an opportunity to win an ad spot during the game and $1 million... not a bad deal.

This Sunday you can also expect to see some talking babies (Blackberry & Etrade), reasons why you should only have a dog for a pet (Pedigree), and plenty of hot women in tiny clothes!