EXCLUSIVE: Jenny Craig Dishonest About Queen Latifah Weight Loss
Remember those Jenny Craig commercials with Queen Latifah claiming she's lost 20 lbs? Well, according to Hollywire sources, the Queen actually lost 15 lbs. and filmed a commercial touting a 20 lbs. achievement.
Those in Jenny Land -- who were burned once by Kirstie Alley's fluctuating weight -- wanted a feel good success story. Someone who actually lived up to their goals.
So after going back and forth with what version they would use for the commercial, Hollywire was told Jenny used the 20 instead of the 15.
A spokesperson for Jenny Craig says,
At the time the Jenny Craig commercials were filmed Queen Latifah was down 17 pounds and still losing. She filmed a 20 pound weight loss commercial in the event she had lost 20 pounds by the time the commercial aired.
We verify the weight loss of every celebrity before the commercials air as required by the FTC. We never filmed where QL claims she lost 15 pounds because she reached her goal weight loss of 17 pounds and maintained a 17-19 pound weight loss months before the last set of commercials were shot. At the time the 20-pound weight loss commercial aired we verified that she lost 20 pounds on Jenny Craig.
You can watch the commercial in question above.
To add to the did she, didn't she weight loss claim. Staffers at local Jenny Craig chains were told not mention the weight loss of Queen Latifah and rather taut her new healthier lifestyle.
Maybe 5 pounds is a small amount to get upset about, but shouldn't you be honest about your results and be open with your clients? Even what seems like a stretch of the truth could end up coming back to blow up in your face.
In any case, I thought the Queen looked stunning at the Oscars this past Sunday... she really knows how to accentuate her assets.
